Twitter Do This Now
Twitter has enough problems with user retention, competing as a textual platform against the rise of Live video (something they are investing in themselves with Periscope) and general app improvement malaise.
One of Twitter’s power features are the lists. Anyone who uses 3rd party tabular apps like Tweetdeck, Hootsuite or Tweeten will love the ability to create logical groupings of Tweeps you follow and then have them displayed in filtered, tabular format. Even better, Tweeps are notified when added to a list, making it a nice opt-in feature.
Lists Are Cool, So What
The other day I had written a blog post I felt was interesting to one of the Lists I maintain and wanted to share with the people there. You can’t just @<List_Name> and then share with all the members of that list. You have to use your time listing each person. To be fair, the name of the list is probably already somebody’s Twitter name. Still, there should be an easy way to do this. Forget about the repetitive strain or the years of Twitter including names in the 140 characters. This is a powerful, useful feature and it fits Twitter’s mission statement in the image above:
To give everyone the power to create and share ideas
and information instantly, without barriers.
The Warptest POV
The use case here is pretty neat and enhances the power of the List feature in Twitter. Think “mailing list”. This is one more channel for easy content distribution and apps like Buffer or Start-A-Fire could piggyback on it. Heck, Mailchimp might even decide this is something they want to buy into.
Twitter, if you are reading this, realize that features that are one-click or force multipliers increase user retention and new user adoption. In the war for users, you need to bring you’re A-game. Just one caveat, make this a feature that can’t be abused and you’ll really be on to a winner. One thing is for certain, this will change the way we build, maintain and use our lists.
Does this feature help you? What other feature would you like to see?