Satya we’re overdue for a chat about Windows Mobile
Dear Satya, It’s time we spoke about Windows Mobile.
It’s been a while since I wrote you. You’ve been doing great things, mainly in the enterprise arena but hey, earnings and stock value for MSFT are great. The accolades you are receiving are all deserved and fully earned. You’ve done incredible things as the driving force behind the new Microsoft. MSIgnite 2017 has been a rampant success so far again predominantly for the Enterprise.
That said, I and a couple of others (gross understatement) are concerned about Microsoft’s commitment to the consumer market. Whilst platforms live on, you’ve basically ceded the mobile handset market to OEMs and likewise with wearables and VR headsets. Microsoft has become a high quality, prototyping factory to drive the direction of these hardware markets and the OEMs who exist there.
I get it, I really do. Microsoft is not a hardware company. That said, ignoring the mobile market or killing what you have thru perceived ambivalence, benign neglect or marketer fear is not the solution.
Is Windows 10 Mobile in it’s current evolution nearing it’s end? It doesn’t matter unless like me you are a Windows Phone owner. Us Windows Phone owners are not the people you have to win over with the next evolution of Windows mobile strategy. That said, we are waiting, anticipating and serious about what’s next:
Windows 10 on ARM devices. We expect this to be a winning mobile strategy for everyone.
A Vision For Windows Mobile / The Warptest POV
I thought I should share with you all the things that are needed to make a disruptive reentry into mobile and win serious market share.
What does ARM and full Windows 10 mean? It means one OS (no RT, no W10M) with Fluent design and Cshell providing an adaptive UI for Windows, the OS and apps will actually be Universal. Allegedly the latest reports refer to this all as Andromeda OS.
This is nothing new for Warptest, the idea of a responsive OS experience has been pushed on this blog since 2014.
It means the idea of running full-blown 64 bit apps from a mobile device may come true. This doesn’t mean you have to shoehorn this into the enterprise niche but consumer and enterprise devices, why not?
A democratic PC in the pocket for all…
If Microsoft designs a handset to Surface design standards and materials and doesn’t compromise form factor or battery life then this might succeed.
Image of Surface Pro 4 with thanks to Microsoft
Any mobile device doesn’t just need killer design and materials. It needs a serious raft of accessories from brand names but, it also needs to compete in the AR/ VR / MR market against the expected iPhone, the Pixel & phones like the One Hydrogen. We need a Holophone.
Most of all the people like Joe Belfiore associated with Windows Phone need to progress up and out of mobile. Microsoft needs an aggressive new team, able and willing to evangelize to Developers and ensure deals with Twitter, Facebook and others for up-to-date features like FB Live, Periscope and frankly for Microsoft themselves to man up and deliver apps and features to Windows Mobile first. Keep in mind just how many features seen at the recent iPhone 8 / X launch event already existed in Windows 10 Mobile (if not Windows Phone 8.1).
I’m not telling you anything new here Satya, but it needs to be said and by association this strategy needs to be applied to VR and wearables, including a Surface Watch (not just a niche sports band). Microsoft can still win in the mobile arena and your loyal consumer base in mobile are one building block in this strategy.
When you are ready, get in touch and let’s win back mobile.