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All posts tagged Windows Mobile

Satya we’re overdue for a chat about Windows Mobile

Dear Satya, It’s time we spoke about Windows Mobile.

Windows Mobile - Satya Nadella

It’s been a while since I wrote you. You’ve been doing great things, mainly in the enterprise arena but hey, earnings and stock value for MSFT are great. The accolades you are receiving are all deserved and fully earned. You’ve done incredible things as the driving force behind the new Microsoft. MSIgnite 2017 has been a rampant success so far again predominantly for the Enterprise.

That said, I and a couple of others (gross understatement) are concerned about Microsoft’s commitment to the consumer market. Whilst platforms live on, you’ve basically ceded the mobile handset market to OEMs and likewise with wearables and VR headsets. Microsoft has become a high quality, prototyping factory to drive the direction of these hardware markets and the OEMs who exist there.

I get it, I really do. Microsoft is not a hardware company. That said, ignoring the mobile market or killing what you have thru perceived ambivalence, benign neglect or marketer fear is not the solution.

Is Windows 10 Mobile in it’s current evolution nearing it’s end? It doesn’t matter unless like me you are a Windows Phone owner. Us Windows Phone owners are not the people you have to win over with the next evolution of Windows mobile strategy. That said, we are waiting, anticipating and serious about what’s next:

Windows 10 on ARM devices. We expect this to be a winning mobile strategy for everyone.

A Vision For Windows Mobile / The Warptest POV

I thought I should share with you all the things that are needed to make a disruptive reentry into mobile and win serious market share.

What does ARM and full Windows 10 mean? It means one OS (no RT, no W10M) with Fluent design and Cshell providing an adaptive UI for Windows, the OS and apps will actually be Universal. Allegedly the latest reports refer to this all as Andromeda OS.

This is nothing new for Warptest, the idea of a responsive OS experience has been pushed on this blog since 2014.

It means the idea of running full-blown 64 bit apps from a mobile device may come true. This doesn’t mean you have to shoehorn this into the enterprise niche but consumer and enterprise devices, why not?

A democratic PC in the pocket for all…

If Microsoft designs a handset to Surface design standards and materials and doesn’t compromise form factor or battery life then this might succeed.

Surface - Windows MobileImage of Surface Pro 4 with thanks to Microsoft

Any mobile device doesn’t just need killer design and materials. It needs a serious raft of accessories from brand names but, it also needs to compete in the AR/ VR / MR market against the expected iPhone, the Pixel & phones like the One Hydrogen. We need a Holophone.

Most of all the people like Joe Belfiore associated with Windows Phone need to progress up and out of mobile. Microsoft needs an aggressive new team, able and willing to evangelize to Developers and ensure deals with Twitter, Facebook and others for up-to-date features like FB Live, Periscope and frankly for Microsoft themselves to man up and deliver apps and features to Windows Mobile first. Keep in mind just how many features seen at the recent iPhone 8 / X launch event already existed in Windows 10 Mobile (if not Windows Phone 8.1).

I’m not telling you anything new here Satya, but it needs to be said and by association this strategy needs to be applied to VR and wearables, including a Surface Watch (not just a niche sports band). Microsoft can still win in the mobile arena and your loyal consumer base in mobile are one building block in this strategy.

When you are ready, get in touch and let’s win back mobile.

Windows Mobile Is Not Dead It’s Just Sleeping?

News and bloggers are gleefully reporting the death of Windows Mobile .. again.

Windows Mobile - Bullshit

In fact, Microsoft just announced end of support for Windows Phone 8.1, the version supplanted by Windows 10 Mobile.

The lazy, trollish and misrepresentative reporting has haunted Microsoft’s mobile platform throughout each of its evolutions.

This is not to say that Microsoft has not repeatedly managed to do a remarkably poor job of marketing the platform and their own flagship devices. Nor were Microsoft able to evangelize to the developer community to entice the same adoption as IOS or Android.

Microsoft has addressed the issue of app parity in the Windows Mobile ecosystem with the combination of the IOS Bridge to UWP, UWP apps themselves and Project Centennial to convert old-style Windows apps to UWP, there is still life in the brand. Redmond still needs to forcefully encourage as many apps as possible to build UWP versions.

As it stands, many Windows Mobile owners feel the benign neglect stemming from Redmond is a way of parting from the past of the OS while developing the rumored Surface Mobile Device;

Surface Phone?

The Surface “Phone” has been rumored to be designed for running full-blown 64 bit Windows apps; a phab form factor or the implementation of a patent for a foldable screen device that opens from phone to tablet seamlessly. One thing we know for certain, this device will maximize the full potential of Microsoft’s CShell for Windows 10.

Many believe the device is being held-back by a waiting game for the right ARM-64 processor and GPU combined with the latest alleged leak that the Surface Mobile Device will be an AR / VR/ MR supporting device… a Hololens Phone. This rumor is propped up by the allegation that brain-behind the Hololens, Alex Kipman is leading the charge to deliver this device, even though the head of Microsoft Devices is still Panos Panay.

HoloLens - Alex Kipman

One thing is for sure, Microsoft needs to get this right in terms of design, materials, feature set, spec, delivery and especially marketing.

Marketing this atop of the history of Microsoft’s mobile strategy requires radical strategy. Before all you ace tech reporters and bloggers dig Windows Mobile’s grave, check the facts and save us your hot air.

The mobile markets are ripe for a change. Go big or go home Satya.

Smartphone Paradigm disrupted?

If you follow the market analysts in the field of Smartphone Research and Development then one of two things is going on right now; analysts are either seeing a drastic change to the existing smartphone paradigm of who is making new Smartphones or these guys have been imbibing some very interesting stuff.

Breaking Rumors and Old News.

Until now we have had the big OS / Ecosystem players selling their phones: –

However recent rumors indicate several cases of a new trend:

  • Codename Buffy: Facebook and HTC have formed a partnership to develop a Facebook Smartphone intended to be as it’s codenamed “A Slayer”. The potential market attraction to fans of the show and of course the colossal demographic that is Facebook users lends itself to this.

    FB-logo

  • Kindle Phone: Citigroup analysts were quoted only this week across the web as anticipating Amazon releasing a Kindle Smartphone during 2012. The expectation is  that this phone like the Kindle will be sold under cost with the phone providing a platform for ROI using the Amazon ecosystem.

kindlephoneamazon-logo

Sheer Speculation and Tongue in Cheek.

Are competing platforms to Facebook going to sit still and watch while The Buffy slays the competition? Probably not. So the question is;

Are Twitter and Linked In quietly developing their own Smartphones?

  • The Twitter Phone: Codename Get ShortyIf Twitter sticks to their 140 characters what will that do to a Twitter Smartphone? SMS gone and replaced with Twitter DM or Tweeps as your Contact Book. Perhaps Voicemail will be as short and sweet as a tweet.

twitter-logo

  • The Foursquare Phone: Codename The Stalker – If Foursquare were to develop this Smartphone will it anticipate everyday, habitual routes based on frequent checkins (at the same coffee-shop), use NFC for checkins, offer deals based on location and or ping you when 4sq Friends are in proximity?

4sq-logo

In a nutshell.

Speculations (tongue in cheek or otherwise) aside, the Facebook-HTC Buffy is interesting for many reasons: –

  1. This turns the smartphone paradigm on its head: instead of an app on an OS (iOS, Android, Mango, Symbian etc.) we will see a Platform like Facebook defining the phone.
  2. Facebook has substantial investment from Microsoft which leads to the reasonable assumption that Buffy will be a Windows Phone, Search (Social or other) will be Bing based, photography will be one-click integrated with both Facebook photos and presumably Skydrive . Facebook’s video chat is based on Skype which coincidentally or not is now owned by Microsoft. HTC already make several Windows Phones but for this to work I guess that this phone will be aimed pricewise at the lower end of the market to allow all those younger Facebook users to get the phone.

If this shift holds true and platforms that were formerly only an app on a Smartphone define the whole ecosystem of the phone then what does the future hold for apps but more importantly what does the future hold for the consumer?

The author of this blog reminds you that this piece is speculative and somewhat tongue in cheek .. but not entirely: You heard it here first.