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All posts tagged Windows 10 Mobile

Snapchat, you know who they are, right?

What the hell Snapchat? GSMArena threw the world of Windows Phone all a tizzy this morning with the announcement that in a dramatic reversal, Snapchat are working closely with Microsoft to build an app for Windows Phone. To be fair, by the end of the post GSMArena mention in passing these are the unconfirmed comments of a member of Lumia Support in Spain.

Snapchat - Snapchat

Their CEO, Evan Spiegel has been notorious in his disdain for the platform in the past, and became the object of dislike amongst Windows Phone users for blocking 3rd party apps. Snapchat had cited security concerns as the reason for the ban, after their user database of 4.6 million users was hacked at the start of 2014. Many felt this was a convenient excuse and wondered why, when so many companies were capable of releasing secure APIs allowing 3rd party development, Snapchat couldn’t.

Snapchat - Evan Spiegel on Windows Phone

 Recently Snapchat have released an API that seems limited to their earth-shaking foray into the world of advertising. Why the possible reversal on Windows Phone now?

Satya Hit Snooze On Windows Phone…

Windows Phone has allegedly died more times than Kenny in South Park or Tom Cruise in Edge of Tomorrow combined. Still the platform has clearly evolved from Windows Phone, the Lumia handsets (and OEMs) to Windows 10 Mobile. With Microsoft’s shift in focus to the OS and Universal Apps one might think they are all but out of the handset business.

With the rumors of the Surface or Panay phone coming, Microsoft are hard pressed to choose between marketing the absolutely fabulous Lumia 950 / 950XL. Especially as these may be the last of the Lumia brand. The Surface phone is expected to be a radical reimagining of Microsoft’s mobile hardware strategy, combining incredible design, the evolution of features like Continuum, Hello & Cortana. Most important the Surface Phone is expected to be a PC in your pocket. A handset capable of running 32 (possibly 64) bit applications.

With the announcement of advances in Universal Apps and a 32 Bit Desktop to Universal App converter tool at BUILD 2016, we saw how this strategy ties together.

The Warptest POV

No one is expecting the arrival of Snapchat alone on Windows 10 Mobile to suddenly cause drastic changes in market share. However, since apps like WhatsApp, Vine, Facebook (Beta), Facebook Messenger and many more are going full force into Windows 10 and Windows 10 Mobile with Universal Apps (WhatsApp is not Universal) perhaps, Snapchat woke up and smelt the coffee.

The market share being fought over here (or ignored until now) are the 300 million+ and growing, Windows 10 devices of all types.

Snapchat is huge, Hillel Fuld has told us this, Gary Vaynerchuk has told us this. So is it too weird or fantastical to speculate that Satya might want to buy Snapchat and this is how Windows 10 Mobile is getting Snapchat?

After all, Microsoft just bought LinkedIn and that blew our minds.

For similar reasons, to gain access to the customer database and then to resolve some of the issues Snapchat still has like user search, limited API, analytics (where the <redacted> are the analytics?) doesn’t it suddenly make some weird kind of sense? Microsoft could do all this… Still this is just speculation.

If Windows 10 Mobile gets a universal Snapchat app, many Windows Phone owners will be happy. Then the only major social apps missing will be Periscope and a personal favorite, ZCast.

So do you think we’ll see a Universal Snapchat app?

Last Week Microsoft Reported Windows Phone Job Cuts …

These were not unexpected but were sad to see nonetheless.

Many in the professional, tech blogosphere couldn’t help their baser instincts and chose the fact that the cuts were predominantly from the Windows Phone department (and many from the acquisition of Nokia) to spin this with no factual basis to their unknowing public as the end of Windows Phone.

No hard facts, just an opportunity to deride and ignore those who were losing their jobs in favor of a sexier linkbait.

With weeks until Windows 10 launches and down the line Windows 10 Mobile many of these “pro” bloggers indulged in a feeding frenzy worthy of Shark Week.

What Did Happen Then?

Microsoft reported from their News site on July 8th that CEO, Satya Nadella had approved another round of job cuts, totaling 7800.

The focus of these job cuts would be within Phone Hardware.

This was reported as allowing the company “…to record an impairment charge of approximately $7.6 billion related to assets associated with the acquisition of the Nokia Devices and Services (NDS) business in addition to a restructuring charge of approximately $750 million to $850 million.”

This was a quote from Nadella’s email:

Windows Phone - Satya Nadella quote

According to Reuters and several other (actual) news sites, the market and analysts saw this as a positive move and as a result Microsoft stock rose 1.4% on the day.

Windows Phone - MSFT Stock

Data courtesy of the Windows 8.1 Money App

Nutshell, nowhere in the Microsoft announcement did they mention anything more than a writeoff (albeit a big one) for the Nokia acquisition, job cuts or a streamlining inline with the strategic shift that CEO Satya Nadella has been pushing since day one from devices to ecosystem.

Sorry bloggers of doom but it seems your trollgasm was for naught.

The Warptest POV

Is Windows Phone dead? NO, it’s evolving and with it, its business model: –

Windows Phone - reasons to be happy

Windows 10 Mobile has also been available as part of the Windows Insider Program. Many reports from Insiders show a much improved, robust OS; that once completed will continue to vie for attention. The latest insider version was mainly about polish for the UI, more bug fixes and a move to the new Store.

Only today, GSMArena (sporting a stylish new site design) reported that serial leakster @Evleaks (known for his reliable insights) confirmed at least 6 new Lumia phones in 2015. At least one of these can be considered a new, flagship phone. That doesn’t sound dead to me.

How many OEMs make Windows Phone now? More than ever, some are returning members of the Windows Phone family like LG, Samsung, HTC but there are others such as Blu, Yezz, Kazam and Japanese Mouse Computers MADOSMA phone. In addition Windows Phone and Xiaomi delivered Windows 10 Mobile as a ROM for the Xiaomi Mi4 thru the company’s MIUI Forum.

Phones are good but throw in connected devices and wearables (IOT) and you are building an ecosystem. It’s clear that Satya Nadella is a strong believer in the ecosystem philosophy, so it was no surprise to hear about several such devices from Microsoft going thru FCC approval that will support Windows 10 Mobile soon.

Bloomberg delivers the bottom line, at least two more years of Microsoft making Windows Phones. Time for markets to turn on their heads. Time for killer features like Continuum and Universal Apps to impact market share, and time to assess if Microsoft should stay in the phone business.

My tuppenies worth: –

  1. Yes, the trolls of the blogosphere have a huge impact on uninformed consumers. This needs a strong response from Microsoft.
  2. It’s time to dispense with the Lumia brand and rebrand as Surface Phone. The Surface is a solid, easily recognized brand with a stunning design. The flagship phone should emulate that with the same materials and style. If as some have suggested, the Nokia write off is more of the de-Ballmerization of Microsoft then this makes sense; putting Lumia in the past.
  3. Quality not quantity: there is a place for one or two low end phones but having a distinct line of phones where each answers a need is a better strategy than “flood the market with a variety of low end phones”.
  4. Consolidate and work with the OEMs so they are also offering striking, enticing phones to the public.
  5. Keep hammering the evangelism to the Developer Community to ensure that we maintain and improve on app parity in one stream but also ensure that the promise of Universal Apps delivers.

So to all those who indulged in their little trollgasms last week and were ready to nail the coffin shut on Windows Phone, sorry guys. Take your blankie back in the corner. It’s not happening any time soon.

To those whose jobs were cut last week, let me wish you the best of luck finding gainful employment rapidly.

To the consumers out there wondering if Windows 10 Mobile is for them? Don’t just rely on me and certainly don’t rely on the trolls. When the OS is launched get out there and go hands on.Try the phones out for yourself. I guarantee you will be pleasantly surprised.