ZCast Launched To Much Fanfare…
… and by fanfare I mean that ZCast rocketed to number 1 on Product Hunt within hours and was everywhere in the blogosphere. If ever there was a definition of going viral this was it.
To the uninformed, this seemed like an incredibly cool app with an idea reduced to elegant simplicity of design and implementation that just went stratospheric.
The truth is a crack team of incredibly talented people ploughed an amazing amount of effort, intellect and creativity into making this happen.
Disclosure: I’m friends with one or two people at ZCast.
What Is ZCast?
You can find the whole history of ZULA the startup right here. Back to this link later.
ZCast is an app that democratizes podcasting and allows your audience to interact thru Twitter. Podcasting some are asking, what’s that not in technobabble?
Podcasting is simply live broadcast, yes your voice shared with anyone who cares to “tune in”. In this case it’s done thru ZCast’s elegantly designed iOS or Web app.
So got a computer with a web browser? Got an iPhone? Either will do, you are ready to broadcast your thoughts, opinions and expertise.
The thing is, up until now podcasting just seemed like one of those things you needed technical know-how, a fancy microphone and setup to do. It wasn’t something open to everyone. Presto change, now it is.
Image from the ZCast web application (cropped)
Image courtesy of the ZCast iOS app store images
The strength of ZCast is you sign in with your Twitter account, click a button and you are talking to whoever will listen. How do you know whether anyone is listening? First, you get to see who is checked in and listening but also and here’s the kicker: you don’t need a switchboard or phones for people to call in, they can comment thru voice or chat. All you need to do is start talking.
The Warptest POV
Simple, elegant and clever. Comparisons to Meerkat or Periscope aside, anyone feeling introverted will have a lot less hassle ZCasting than they will going on livestreaming video. Probably I should have just ZCast this post, but I’m holding on for a bit. What for? ZCast is undoubtedly working on the ability to record your podcasts and publish them. This is an app that I predict will become an ecosystem in its own right. They have stated that they will be releasing an Android version and I expect them, like many others to leap on the Windows10 Universal App bandwagon at some point.
Enough about that, back to the link above, Hillel Fuld ZCast’s CMO shared their journey and very honestly, some ups and downs on the way. After reading it, you’ll probably realize what I did.
This is THE case study for startups who want to build up to a successful product launch. This is a story of really hard work but it’s also a story of how to build your momentum to success. As you’ll have read in this blog several times, I respect anyone who views sharing as empowerment.
My hat’s off to Hillel, Farhana, Raz and all the team. One thing is for sure, ZCast gets a gold clad Warptest recommendation.
Get out there and get ZCasting folks and let me know what you think.