At First Glance Windows 8 And Google+? What?!??
… however, after reading the responses online to Vic Gundotra’s announcement that he is leaving Google I ended up thinking about this over an espresso.
Gundotra’s announcement led to a feeding frenzy of speculation (again) from all the “Usual Suspects” in the blogosphere that this was the end for Google+.
So after finishing my espresso I came up with this list: –
- Both are seemingly misunderstood or misrepresented by elements of the blogosphere. Google+ is no ghost town and Windows 8 is no failure. In a nutshell both are nonsense.
- Both require refactored branding / marketing to match user expectations.
- Both have displayed receptiveness to constructive user input: Windows 8 demonstrated this with the latest update and Vic Gundotra is incredibly forthright and engaging when approached in Google+ both as an individual and clearly a brand ambassador.
- Both have penetrated saturated markets: Windows 8’s greatest fight is for the hearts and minds of satisfied Windows 7 users and Google+ contends daily with Facebook and Twitter.
Both require new users to shed existing preconceptions and accept there is a learning curve (albeit a rapid one) to getting the most out of them.
Productivity and Collaboration?
The Windows changes are clearly to refine consumer understanding of the vast capabilities across different devices of the OS. Google+ is an incredible place for social but has the enormous potential for collaboration and productivity which seem under explored.
Google+ for business has a strong customer discovery / engagement orientation and from within Google Drive you can share documents to Google+ but where is the Google+ feature to collaborate on documents / spreadsheets / presentations in your feed or in real-time in a Hangout? (This is about the only feature request I would make other than an official Windows Phone app).
The Warptest POV
I’m a happy user of both Google+ and Windows 8 and I know I have more to learn about both of them. Both have enormous potential.
Should Microsoft and Google be continually reevaluating the UX, ensuring the features deliver the maximum to users? Yes. Do they need to refine the marketing being done to increase consumer understanding of use cases and reasons for adopting these? For sure.
One more thing that Windows 8 and Google+ have in common? If you aren’t using them, you should be (and if you need help to get started then get in touch).