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All posts tagged UWP

Windows Mobile Is Not Dead It’s Just Sleeping?

News and bloggers are gleefully reporting the death of Windows Mobile .. again.

Windows Mobile - Bullshit

In fact, Microsoft just announced end of support for Windows Phone 8.1, the version supplanted by Windows 10 Mobile.

The lazy, trollish and misrepresentative reporting has haunted Microsoft’s mobile platform throughout each of its evolutions.

This is not to say that Microsoft has not repeatedly managed to do a remarkably poor job of marketing the platform and their own flagship devices. Nor were Microsoft able to evangelize to the developer community to entice the same adoption as IOS or Android.

Microsoft has addressed the issue of app parity in the Windows Mobile ecosystem with the combination of the IOS Bridge to UWP, UWP apps themselves and Project Centennial to convert old-style Windows apps to UWP, there is still life in the brand. Redmond still needs to forcefully encourage as many apps as possible to build UWP versions.

As it stands, many Windows Mobile owners feel the benign neglect stemming from Redmond is a way of parting from the past of the OS while developing the rumored Surface Mobile Device;

Surface Phone?

The Surface “Phone” has been rumored to be designed for running full-blown 64 bit Windows apps; a phab form factor or the implementation of a patent for a foldable screen device that opens from phone to tablet seamlessly. One thing we know for certain, this device will maximize the full potential of Microsoft’s CShell for Windows 10.

Many believe the device is being held-back by a waiting game for the right ARM-64 processor and GPU combined with the latest alleged leak that the Surface Mobile Device will be an AR / VR/ MR supporting device… a Hololens Phone. This rumor is propped up by the allegation that brain-behind the Hololens, Alex Kipman is leading the charge to deliver this device, even though the head of Microsoft Devices is still Panos Panay.

HoloLens - Alex Kipman

One thing is for sure, Microsoft needs to get this right in terms of design, materials, feature set, spec, delivery and especially marketing.

Marketing this atop of the history of Microsoft’s mobile strategy requires radical strategy. Before all you ace tech reporters and bloggers dig Windows Mobile’s grave, check the facts and save us your hot air.

The mobile markets are ripe for a change. Go big or go home Satya.

Chromebook will run Android Apps. That’s right.

Chromebook will be able to connect to the Google Play Store and install Android Apps. This was big news on the Google Chromebooks blog on May 16th 2016 and then we didn’t really hear about it again until CES 2017 last month.

The news at CES was about specific Chromebooks supporting this feature: the Samsung Chromebook Plus / Pro & the Asus Chromebook Flip to name two.

Chromebook getting Android Apps - First News

Not All Chromebooks are created Equally

CES showed us that if you are thinking of buying a Chromebook, and you have an Android phone, then you are going to want to examine carefully which of the new Chromebooks are going to support this feature. (I find it hard to imagine an iPhone owner with a Chromebook but stranger things have happened).

Furthermore, this might not be an out-of-the-box feature; according to the official pages of the Chromium project only 3 Chromebooks currently support this (although there is a list of those which will support it in the future, sort of an Ikea “coming soon” ticket).

To get the feature, your Chromebook may need to work in Developer mode. After testing this on a brand-new Lenovo (intel inside) Chromebook, I could enable this thru Developer Mode and access the Google Play Store once but since reboot I have not been able to replicate the scenario. Since then, I discovered this how-to from Google which means retesting this.

Chromebook - Android App Play Store

The Warptest POV

This is a bold and sensible move by Google. Running Android apps on Chromebook is going to make for an interesting and more competitive market. Android phone owners are finally going to have one more reason to make their main productivity device a Chromebook.

Will Android apps run in virtual machine or emulator like Google’s Arc Welder? If not, then Android apps are going need to look and act different from a floating phone / tablet app on a laptop screen. This implies that the next major release of Android Studio will allow Developers to build one app for both platforms with responsive UI. For now, the instructions on optimizing your Android apps are here.

Sound familiar? It should because this is the foundation of Microsoft’s UWP. The Universal Windows Platform has allowed Microsoft Developers to build once and deploy across device types. Admittedly the Microsoft suite of devices is more diverse but this has been a pivotal part of their success.

Chromebook - Android Apps sounds like UWP

Is this another knock Google for copying Microsoft post? No. A recurring theme in this blog is that competition stimulates innovation and emulating ideas is at worst a homage. Why reinvent the wheel?

Can Google emulate this success? Will this push greater Chromebook adoption amongst Android phone owners?

Will Android developers see the value of investing in building “Universal” Android Apps or not? What do you think?