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All posts tagged Tim Cook

WWDC 2016 Is Here…

I’m about as excited by WWDC 2016 as I was by their March 18th Product Launch. If Apple launches something innovative or ground breaking, it will be despite the management of Tim Cook. Not because of it.

WWDC 2016 - case in point

Everyone and their brother in the blogosphere are making predictions about what we can expect to see from Apple.

Don’t get me wrong, I want Apple to deliver radical, inspiring products. I want them to yell from the rooftops,

“Game on Microsoft, Facebook, Google, Amazon.”

What’s Your Vision, Apple?

Tim Cook has not delivered a clear vision for Apple the company. Not the way Satya Nadella has at Microsoft.

  • Are we expecting new feature laden versions or sweeping bug fixes for iOS / OS X?
  • Can we expect better development tools? Will they be subscription or not?
  • Will there be thinner or bigger devices launched or a total reimagining of MacBook?
  • Will Apple finally get their thumb out and compete for the colossal Cloud computing market against Amazon AWS and Microsoft Azure?
  • Are Apple going to jump into the Bot revolution like just about everyone else and come on Apple, Augmented and Virtual Reality?
  • Most important, which apps will Apple shamelessly have copied in time for WWDC?

Apple seems to tease us with rationed tastings of their vision but no overall mission statement, why?

As Apple announces beta versions of various software, developers will go thru their annual 7 stages of coping:

  1. An Apple engineer leaves a new (unreleased) iPhone in a bar.
  2. WWDC 2016 announces the new betas: try to download and site is overloaded by requests.
  3. Downloads start working but lag is awful.
  4. Downloads of OS / Development tools / other software in beta installed to work devices and users begin reporting all the bugs.
  5. Apple reminds people these are beta versions.
  6. Remembering that this is just like last year.
  7. Guilt, anger, recrimination, despair and multiple conversations in Twitter and Facebook over how to roll back.

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The Warptest POV

Apple is THE frontrunner with consumer mobile devices. That said, Apple today is not Apple under Steve Jobs.

Meanwhile, Microsoft are planning a party for developers after WWDC and to truly rain on Apple’s parade, announced their acquisition of LinkedIn today.

Am I annoyed at Apple for not bringing their A Game? Yes. Challenge the market, push your competitors to compete and don’t fall back on the same old successes.

Forget “Game on Microsoft, Facebook, Google, Amazon.”… “Game on APPLE, bring it.”

Another Apple Product Launch … Yawn

March 18th will see Apple Product Launch 2016. The Verge and others are predicting the iPhone5se and the iPad3.

This post will be the litmus test for if you are a real Apple fan. Hold onto your iHats.

So the annual Apple Product Launch event is on 18/03, so what? I can count on one hand innovations made over the last five years. The ugly battery case that slipped through when they (probably) locked Jony Ive in the store closet doesn’t count. Yes, the Apple watch is a thing of beauty, but where are the glory days of Apple innovation?

Apple Product Launch - ugly battery case

Apple = Gillette = Apple

So Apple will continue on their slippery slope of Gillette Mach X marketing, more blades or in this case bigger / smaller, thicker. There will no doubt be the usual integrations into the next version of iOS paying homage to various killer apps out there (cue cries of the death of said apps across various tech blogs) but you know what, I don’t care.

I’m totally, utterly unexcited. I have no high hopes from Apple. This is the point at which the Apple fans (note: lack of the term “fanboi”. I think it’s a bit derisive of the consumer who has a personal preference.) are getting really annoyed at this post.

To all of you feeling that way, hop in a time machine. I’m sure there were similar cautionary posts to Nokia and Blackberry on forums or early blogs. Of the Apple users I know about 50% dislike 3D touch on the iPhone, Developers are driven to tooth-gnashing rages at every Xcode update that breaks their deployment environments and then we have reports of software quality and security issues. Meanwhile Tim Cook spends more time trolling and trashing the competition than innovating.

Don’t get me wrong, other than that awful battery-case, Apple design remains a delight for the most. The Mac Book Air on my desk cons me every time I use it into subconsciously thinking it has a touch screen.

At Mobile World Congress today 3 companies are dazzling others, showing that features or design can be innovative:

CAT released their latest S60 Android field-rugged, waterproof phone with FLIR thermal imaging. No fad feature, this and the phone itself will be invaluable for builders, contractor and other professionals. Not just wannabe spies.

Apple Product Launch - CAT S60

LG launched their new G5 Android smartphone. The LG site shows a variety of LG branded modular add-ons ranging from custom, wireless earphones, camera grip, 360-degree camera and more. In addition, the phone (as seen below, image clipped from the LG site) has a unique battery changing method. Seeing clips of the battery being changed at MWC reminded me of something. Let me know what you see.

Apple Product Launch - LG G5

That’s right, this is day one at MWC, three weeks before the Apple Product Launch. What else are we going to see?

Meanwhile HP has caused half the professional tech blogs to ooh and ahh at their Elite x3 super-powered Windows Phone with their spin on Continuum support. Meanwhile the other half of the tech blogosphere is having meltdowns about how dare HP defy their reports that Windows Phone is dead, no less innovating.

The Warptest POV

I’m going to disappoint you. I want an innovative Apple. I want Tim Cook to get up at the Apple Product Launch and blow my socks off with new features and designs. Concepts that will push the competition to rethink their own ideas and raise the bar.

Stagnation does not benefit the consumer. Poor software quality and Developer tools undermine the industry.

For those of you who wonder, I work with iPhones, assorted Android phones and possess an HTC 8x, Lumia 820 and 950XL Windows Phone. I have a Lenovo Yoga and Mac Book Air on my desk. I use Ubuntu at least several times a day. I’m about as exposed to cross-platform / device / OS as it gets and I hope that Apple really does something different.

Perhaps we will get radical battery redesign, beautiful looking but drop-proof, waterproof phones. The real thing that puzzles me is the limited exploration by Apple of the cloud. As Amazon, Microsoft, Rackspace and others boldly build for the cloud, what are Apple doing? iCloud is consumer storage and productivity apps. Where is the innovation to cloud development akin to Microsoft or have they ceded this race to Azure?

So is this the canary in the coal-mine, the warning sign, the tolling bell for Apple or should we prepare to be wowed? What do you think the Apple Product Launch has in store for us?


Tim Cook, CEO of Apple is Trolling Again…

It seems whenever Microsoft comes out with a new product that competes in Cook’s, excuse me Apple’s niche… there he is with something trollish to say on the subject.

This week was no exception, with Cook making spurious allegations that the Surface Book is “deluded”.

I’m pretty convinced that Tim Cook has not laid eyes on, let alone tested out a Surface Book.

Tim Cook Surface Book

Lacking the smallest smidgen of surprise, Cook’s comments come the week the iPad Pro is launched.

Tim Cook iPad Pro

But, but Microsoft Started

Okay Tim chill out man, yes it’s true in Microsoft’s launch event recently they did in fact mention Apple products once or twice.

When Panos Panay pulled out the Surface Book to an awed crowd he did compare performance of the Surface Book to the equivalent Mac Book. Notice the difference between,

Ours performs faster than yours AND I’m going to anthropomorphize your device by calling it deluded.

We get it Tim, we really do. The best defense is offense but, there’s a world of difference between “offense” and “offensive”.

Dude, you make incredible products that sell themselves on design and total ease of use… yes they sell themselves so why behave like a troll to your competition?

All you are showing the world is that Microsoft has you running scared with a product you can only compete with by trash-talking it.

FAILURE 1: this is not how we market Tim. It’s just not.

FAILURE 2: where is the innovation Tim, where?

I’m sorry Tim but the Surface Book is innovative, the Lumia 950 / 950 XL are innovative, promising a true Pocket PC experience  via Windows 10 Phone’s Continuum with a slew of other features.

The Warptest POV

The Warptest POV remains pretty darn consistent on the subject of competition:

  • Having competitors is a must: If you’re developing any product in a niche where you have no competition you had better start asking yourself, why?
  • Competition stimulates innovation: the best thing about Apple having Google and Microsoft is the constant competition benefits us, the consumers.
  • Consider it an homage not copying, not stealing: Metro UI New Windows UI begat Material Design and so on. The highest form of compliment is emulating your competition. It means you think they did something really, really right.

Competition is good, competition is our friend on every level but let’s keep it professional, let’s keep it real.

Tim Cook is the master of the gated community. Apple devices and the App Store define very stringently the rules of the game. This is why the PC is still relevant Tim, this is why consumers like choice.

A cautionary tale for Tim Cook is that this was as near to him channeling Steve Ballmer’s iPhone comments as he could get:

Nutshell, it’s time for Tim Cook to accept that there are amazing devices out there and they are made by Apple’s competitors. Positively market your products and let your respect for your competition stimulate some innovation. There lies the path to true success.

Are you thinking about going to try the Surface Book? At the least judge for yourself why it scares Tim Cook so much.

The Nokia Lumia 1020…

… Some disagree on it being innovative but for sure it’s making people think. My thanks to insightful, gentleman tweep @BrianSHall for stimulating my grey cells this morning while I was on the train. He posted a tweet about Apple needing to compete with the Nokia Lumia 1020 which led me to totally rewrite this post, thanks Brian.

My response was two words Retina Camera.

Don’t Make Me Repeat Myself

I’ve already written my opinion of the Nokia Lumia 1020 shortly after the launch event. This is more about market ramifications for all the other Smartphones out there but especially Apple.

Nokia Lumia 1020

What are HTC, Apple and all the others doing in response to the Lumia 1020 raising the bar?

Word of the day is once again, “opportunity”.

The Warptest POV

Tim Cook and Apple had a wake-up call last year with the Nokia 808 PureView. This was truly the shape of things to come.

Nokia Pureview 808

Anyone who didn’t realize this technology was being integrated into the Lumia Windows Phone was asleep at the wheel.

Is a year plus long enough for Apple to build the iPhone 5S/6 with a Retina Camera, associated Apps and an SDK like Nokia has?

That depends on a combination of ego and policy more than development and testing. The bottom line is, which is more important to Apple: seeing their product spec driven by competitors’ innovations and not their own or maintaining a competitive edge?

iphone

With thanks to Apple for the image.

(My hope is companies like HTC read the writing on the wall too but that’s a different kettle of fish).

After the “so-so” reception of the iPhone 5 can Apple afford not to deliver their next iPhone / iPad with a Retina Camera? The Smartphone wars may be flaring up again and the consumers are the ones who will benefit from this.

tim meh

Are you on the fence over which Smartphone will be your next and does the idea of having the best camera on your phone make the difference to your decision?