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All posts tagged Monetization

 

10K Tweets Made Me Mad…

This wasn’t simply about the rumor of removing the 140-character limit to tweets, 10K Tweets were the tipping point.

Twitter has been losing relevance and simply disappearing from conversation. The one thing you can actually say for certain, this rumor has made Twitter relevant and back in conversation.

I can’t imagine waking up to a change of this magnitude without a series of knock-on effects. Just imagine scrolling through a 10K Tweet as more appear onscreen.

10K Tweets - Kirk Khan

Today Jack Dorsey, CEO of Twitter tweeted an explanation:

Ramifications?

If the rumors are correct then one thing is certain, Twitter tomorrow will be an evolution and this evolution will require fundamental change.

It’s important to keep in mind a couple of things: –

  1. Even if every tweet can be 10000 characters, it doesn’t mean every tweet will be: many Twitter users who love the brevity of 140-characters will continue doing that most of the time.
  2. As 140-characters has an etiquette and teaches a discipline, 10K Tweets will require an etiquette of their own: it’s going to be a learning process.
  3. Twitter apps as we know them are all dead: the fundamental UX of rapid real-time messaging is going to have to change to accommodate the new tweet limit.
  4. It’s not just going to change how individuals tweet; brands will have to adapt fast to survive.

… and one important question:

Has Jack Dorsey cracked the conundrum of monetizing Twitter?

The Warptest POV

Whilst I was annoyed at the state of Tweetdeck Web and Twitter’s other apps, it occurred to me today that for 10000-character tweets to work, to be searchable text as Dorsey mentions in his tweet above, all apps are going to have to be torn down and rebuilt from the ground up to work.

Perhaps, this has been coming for a long time, thus why work on two branches: changes to current apps & new apps with radically changed UX / UI to cope with maintaining real-time and 10K tweets.

Use cases and etiquette: I link to the definitive post on the subject by Hillel Fuld. I’m looking forward to reading his interpretation of 10K tweets and how he thinks tweeting behavior should change.

Brevity: if you love the brevity of it all, you’ll probably keep doing what you’re doing now except for the occasional high impact 10K Tweet. I suspect the less you use the 10K limit, the better the ROI.

You’re probably asking, “What the heck did you mean by …crack the conundrum of monetizing Twitter..”

This is pure speculation, but if it was my decision I’d make 10K Tweets a for pay option with the following: –

  • Searchable text
  • Promote this tweet
  • 10K Analytics

Well it seems I’ve passed through the denial and anger stages right to the imagine how good it could be stage. How about you?

Skype Mojis Are Hot…

With their launch of a new, fun feature, Mojis. Skype Announced this yesterday on their Microsoft blog (check out this link for Kermit and Miss Piggy discussing the Muppet Mojis inside). Still, you are probably either scratching your head asking, “What are Skype Mojis?” Or calling in the Spelling / Grammar Police because everyone knows its Emojis…

Skype Mojis - what are they?

Skype Mojis are a way to express yourself using a short movie or TV clip that Skype provides for you to choose, use and send to one or a group of people you are talking to over Skype.

Skype Mojis - where are they?

As you can see above, you can access Mojis by doing the following: –

Skype Mojis - how to use them

When the person/ people on the other side of the conversation get the message, all they do is click on the Moji to play it.

This feature is rolling out already in updates for Skype on Windows, Mac, Android and iOS. Whilst this is a fun feature, you’re probably thinking, “Okay cute but so what?”

Monetization 101

If you look a bit closely at this screengrab of a Moji that was sent in a conversation you may notice the cyan text Watch now

Skype Mojis - monetization time

That’s right, Mojis aren’t just cute sentiment indicators, Memes or novel ways of communicating; the person who receives them is one click away from seeing the TV show or movie.

Clicking on Watch now opens a browser window (and in Windows 10 and probably 8.1 the Store app too) with the show / season for purchase or rental in Standard and Hi-definition.

Skype Mojis are a funnel

As the Mojis grow in Skype, more content will be on offer which is viewable on a variety of devices, “plays on Xbox, Windows 10, Windows 8, and Windows Phone 8. For offline viewing, download your favorites on Windows 10, Windows 8, and Windows Phone 8.”

Devilishly clever huh.

The Warptest POV

In a nutshell those cute, funny Mojis are a great standalone feature but also a funnel. Killer feature Skype.

Now longtime Warptest readers will be aware that I’ve expressed ideas about how Skype should have evolved. Hearing about Mojis and testing this all out led me to the following conclusions: –

  1. I’m sure I’m not the only person asking for this but give us Skype Mojis Maker App. There are memes and clips that work for me: Airplane, Young Frankenstein, Blazing Saddles or perhaps the famous Captain Kirk Khaaaan scream from Star Trek 3. Even if the movie isn’t available making my own Mojis for use in Skype would only increase the wow factor of this feature. This is an app I’d buy.
  2. Okay so I’ve Moji’d you over Skype and you buy the movie and start watching it. Now have Skype open as a sidebar in the movie player (like in Outlook.com) and presto Social TV thru Skype. Maybe I’ll be inclined to buy/rent the same content so I can watch it too and we can chat about it over Skype as we watch.

One question that came up over Twitter when this feature was announced was, why no Windows Phone app? With Windows 10 Phone nearing completion, I have no doubt we are going to see Skype Mojis for Windows Phone 8 and 10. That said, get a move on Microsoft, show your loyal Windows Phone users some love.

At the end of the day, my hat’s off to the Skype team at Microsoft for creating a great, new feature with excellent monetization potential.

So, who’s going to Moji me first?