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All posts tagged Microsoft. FUSE Labs

so.cl meme

So.cl Really?!?

Yes Microsoft Fuse Labs‘ budding Social Network has rolled new features again that show a strong grasp of the inherently social elements involved in content generation.

In previous posts I’ve addressed the forehead-slappingly obvious benefits of having an active presence on an additional network and while So.cl has been slow to grow in adoption it is worthwhile. With the new features that ROI just increased geometrically.

Here’s The News

Here’s a screen capture of the new So.cl menu bar:

so.cl menu bar

The significant changes are three of the four typographic menu items / features on the top left. The Fuse Labs blog goes into some detail explaining the new features but the common thread is creating rich, engaging content with fun features:

  • From making photo collages with Collage
  • Creating your own Memes with Picotale: basically your very own Meme Generator

  • Blink is a Windows 8 / Windows Phone 8 (don’t get me started) application that allows you to create and share dynamic media shorts Cliplets. In a nutshell Blink allows you to create short films or intriguing photographs that contains an animated element in. For example hair blowing in a static photo or almost Vine-like video shorts. So.cl has a feed just for Blinks and you can see some great user samples there.

The Warptest POV

So.cl is throwing down the gauntlet to the more mature Social Networks with a set of features that may exist as individual apps but as we know 3rd party Apps have different  permissions  and that ground shifts underfoot regularly.

These features are organic, integrate with offsite mobile and PC apps (in the case of Blink)

It seems that the So.cl team gets that these features are absent without cause from Facebook and should have even Google Plus asking themselves “How did we miss these?” <head desk>.

Combine this with several existing features like:

  • So.cl is Smartphone friendly (it’s built with responsive design)
  • Riffing: if you see a post and want to add similar content of your own you riff it and can create collections of similar content
  • Everything on the site is built to share. Microsoft hasn’t created a walled garden here, just the opposite with share to Facebook, Twitter, Pinterest, Tumblr and Email.
  • Login is NOT restricted to Microsoft account, you can join the fun using your Facebook login.

…And I would say that the future looks bright for So.cl. If you haven’t joined yet and are looking for an added advantage over your competitors then jump right in and BTW you can follow me here if you’d like.

Well played Fuse Labs Team.

How dare Microsoft get into the Social game?

Are you on Twitter or Facebook? Have you seen the broadsides being fired at Microsoft when people discovered Microsoft FUSE Labs nascent Social / Research Network ?

image

It’s kind of amusing to see the usual suspects lining up to react to all things Redmond in the predictable manner but they seem to be missing the point.

To be fair though, I do understand some of the confusion. Microsoft have been a major investor in Facebook; leveraging Bing search et cetera. So why have another Social Network?

The Warptest Perspective

I have been on So.cl for several months now on and off and frankly I have engaged in dialog with people who without So.cl I would never have met.

“I just don’t care which brand owns a network if it allows me to reach a wider audience in a easy manner.”

That’s my ROI in a nutshell.

Whilst So.cl has an impressive feature list there are a few steps on the road to a fully baked product but the So.cl team have never made any pretenses about the fact that this is a work in progress. I made some similar points about Google+ in an earlier post.

I’m looking forward to seeing what’s next for So.cl, how about you?

Warptest will return with “Why I didn’t buy a Nokia Windows Phone.”