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All posts tagged livestreaming

LinkedIn Has Everything Going For It, Except …

Is livestreaming a major missing feature from LinkedIn?

LinkedIn - livestream - app

Until now, Microsoft has not ventured seriously into the livestreaming niche, allowing big guns like YouTube & Facebook to dominate unrestricted streaming and Twitter’s Periscope to compete over mobile.

Since Microsoft had no meaningful social platform of their own (until the acquisition of LinkedIn) and with the death-by-degrees of Windows 10 Mobile .. to be replaced by a new, unknown, no-deadline mobile strategy, it was hard for Microsoft to leverage the need for streaming.

Why Does LinkedIn Need Livestreaming?

LinkedIn has a fight on its hands as Facebook invades the job networking / search niche. Facebook doesn’t waste time, they leverage their tools for personal users, then pages and or groups.

LinkedIn - Facebook

You can be sure the full suite of Facebook tools will be available to job seekers or companies looking to find top flight candidates.

LinkedIn - fight night

What could be better than seeing how a candidate handles live engagement by streaming their professional interests. This is infinitely better than a static resume, (searchable) LinkedIn profile or seeing a candidate’s engagement in groups. Recruiters get to observe speech patterns, passion, body language and introversion levels.

Job seekers benefit by being able to leverage this tool to fully promote themselves. A smart candidate will build a strategy for ensuring what they livestream will be polished, professional and relevant.

The Warptest POV

Job hunting is about using every advantage to stand-out and be noticed for your skills, knowledge and personality. To show recruiters that you are a good fit for the role they are looking to fill. So why doesn’t LinkedIn have livestreaming to allow you to do just that?

Right now, Microsoft has the technology but needs to integrate it into LinkedIn. Maybe they don’t see the value or maybe this should be a Premium feature. Where is this technology? Gaming and Social. Microsoft acquired social livestreaming company, Beam in August of 2016 and it’s now ported to Xbox as MIXER. Mixer is live game-streaming for Xbox and a cross-platform app.

Meanwhile since I started writing this, Microsoft and LinkedIn announced the integration of Word as the Resume Assistant, as predicted in the Warptest POV here, back in June 2016.

Should Redmond decide to take the Mixer technology and port it to LinkedIn (or Office and several other Microsoft platforms or technologies), then imagine applying for a job in real-time by livestreaming. What else can they bring to the pot? Bundle this in Skype with social integration or integration with Office 365’s Stream and you have a serious killer app. Stream isn’t just your company YouTube, videos you upload provide searchable speech-to-text captioning and facial recognition of people in your video. The livestreams you record can be saved thru Stream into your OneDrive. Shared thru Stream and turned into searchable video experiences.

Microsoft has the technology, all they need to do is find a way to bring it together and LinkedIn will compete on an even playing field with Facebook. Are you ready to stream your next job application?

Meerkat the Plucky Israeli Startup…

Has clocked up some serious achievements in the month they have been live:

  • Meerkat is a livestreaming iOS app that combines with real-time Twitter feed interaction, is beautifully designed and implemented.

Meerkat app logo

  • A slew of spinoff apps (some official, some not) including saved streams, chrome extension, a geo-location app to show where people are Meerkatting (thanks Hillel Fuld for the Twitter correction) Meerkasting from.
  • Having huge names like Jimmy Fallon and Shaq use and promote the app.
  • Basically forcing Twitter to early release Periscope, their competitor to Meerkat (a recent acquisition) and now it’s a race to see who will be cross-platform on Android and Windows Phone first.
  • Closing a round of investment with Greylock.

In short, Meerkat are on a rocket ride.

Wake Up and Smell the Coffee

Whilst Meerkat is doing incredible things and Twitter is nipping at their heels with Periscope, who else is positioned to dive into this pool?

1. Microsoft: Skype is already cross-platform, cross-device and clearly has the infrastructure to support Livestreaming. What Skype needs is the social integration.

2. Google: Google+ has Hangouts which is a part of Google+ and a standalone app. Within Google+ Hangouts Live already exists, so how hard would it be for Google to add this feature to the app? One thing is for sure, Google will continue to support every platform except Windows Phone:

Not Meerkat - Google Hangouts App

3. Facebook: Messenger or WhatsApp? Which would Facebook use? Given last week’s F8 announcement of Messenger as a platform, Zuck would probably go this way.

4. LinkedIn: There is a use case for the social network to encourage job seekers to generate and share Livestream content thru LinkedIn. Imagine the benefits for headhunters.

5. Apple: What would it take to make Facetime into Facestream?

There are others who could conceivably add this as a feature or separate app to their existing infrastructure e.g. Foursquare, Vine or Snapchat based on their existing use cases.

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The Warptest POV

How will Twitter respond a month from now when there are a slew of competitors all connected to Twitter, all competing with Periscope? This is anyone’s guess but I suspect some stringent appliance of their Terms and Conditions.

As I mentioned earlier Meerkat has sparked a variety of spinoffs and it won’t take long before there is a Livestreaming app that allows your Facebook friends to interact with you.

The biggest problem most of these companies that could be competing here have is being aware of the opportunities available and moving fast enough to build and launch their own app. I asked Skype if they had plans for this on Twitter but (unsurprisingly) got a “no comment” sort of reply.

The social networks have a huge strategic advantage with an organic network to build on. The biggest challenge that Social Livestreaming faces is psychological: the early adopters will be the extroverts but for the more introverted livestreaming is something of a daunting challenge.

One thing is sure, Meerkat arrived when social networking was in need of a shot of adrenaline and that’s exactly what we are seeing.

I’m going to bet that Meerkat will hold up to the competition well, continue to grow and will probably beat Twitter (who are good about cross-platform support) to Android and Windows Phone app release.

The big question is will any of the companies I mentioned above join the race? Who do you think it will be?