Apple WWDC 2017 Kicked Off Today…
Today Apple launched their annual conference and here are a few major announcements that should excite anyone. I’m usually the first person to be unimpressed by Apple but heck the sheer volume of news is overwhelming.
WWDC 2017 Hot News
ARkit: a series of APIs for Augmented Reality on IOS. Apple demonstrated marker-less spatial awareness on stage. The APIs will have Unity support.
Revamped App Store : this is touted as the biggest revamp of the Store in 9 years.
IOS 11: this is being launched in beta for Devs who sign up for it. The OS has a slew of new and improved features including a mode to detect when you are driving for safety.
New iMacs built for VR: Apple returns to the glory days of iMacs with powerhouse machines that are designed with spec to support VR. These iMacs are not the candy colored, plastic bubble desktops from the late 90’s. The design is not a lot different from last Apple desktops but it’s what’s inside that counts.
Mac OS High Sierra with Metal for VR built-in: hardware is important but the OS has to provide for the performance demands of VR.
XCode 9 announces over-your-LAN run / install / test /debug to your IOS devices wirelessly.
The Warptest POV
- ARKit – does their markerless demo spell the end for AR trackers? If so, are Apple going to let it die a natural death or will they decide to restrict IOS AR apps to their APIs?
- App Store revamp – besides the App Store currently being a colossal pain for app discovery, how will these changes impact App Ranking. If there is something new to learn here, then the quickest studies will get a leg up on app rankings.
- IOS 11 – the list of features is extensive but can I yell “finally” over driving mode and screen recording? Even though this is unquestionably a Beta release, expect the usual fear, angst and loathing as fanboi’s fight overtaxed servers, download and then cry foul at Beta meaning buggy.
- iMacs with VR support & Metal for VR on Mac OS High Sierra – This apparently needs a high-end Graphics card connected to the iMac / MacBook by cable to Thunderbolt port. Conclusion: Kludgy design for Apple but this might be the only way they could have delivered in time for WWDC.
In a nutshell, these are just some of the highlights. If you are a Mac or iPhone owner or developer then you should be reading up on what’s coming. I’m not going to grant Apple that they have finally innovated under Tim Cook but WWDC 2017 is going to shake things up and that’s good for Apple and good stimulus for competition.
Update: with the announcement that Apple have added screen splitting, drag and drop and “welcome to the 21st century” a File Explorer app, IOS 11 gets one step closer to Windows.
That’s fine, homage is the greatest admission that your competition got it right.