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All posts tagged Branding

At First Glance Windows 8 And Google+? What?!??

… however, after reading the responses online to Vic Gundotra’s announcement that he is leaving Google I ended up thinking about this over an espresso.

Vic Gundotra - Google+

Gundotra’s announcement led to a feeding frenzy of speculation (again) from all the “Usual Suspects” in the blogosphere that this was the end for Google+.

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So after finishing my espresso I came up with this list: –

  1. Both are seemingly misunderstood or misrepresented by elements of the blogosphere. Google+ is no ghost town and Windows 8 is no failure. In a nutshell both are nonsense.
  2. Both require refactored branding / marketing to match user expectations.
  3. Both have displayed receptiveness to constructive user input: Windows 8 demonstrated this with the latest update and Vic Gundotra is incredibly forthright and engaging when approached in Google+ both as an individual and clearly a brand ambassador.
  4. Both have penetrated saturated markets: Windows 8’s greatest fight is for the hearts and minds of satisfied Windows 7 users and Google+ contends daily with Facebook and Twitter.
  5. Both require new users to shed existing preconceptions and accept there is a learning curve (albeit a rapid one) to getting the most out of them.

Productivity and Collaboration?

The Windows changes are clearly to refine consumer understanding of the vast capabilities across different devices of the OS. Google+ is an incredible place for social but has the enormous potential for collaboration and productivity which seem under explored.

Google+ for business has a strong customer discovery / engagement orientation and from within Google Drive you can share documents to Google+ but where is the Google+ feature to collaborate on documents / spreadsheets / presentations in your feed or in real-time in a Hangout? (This is about the only feature request I would make other than an official Windows Phone app).

Google+ Business

Microsoft understand the vast social element of Office365 with their new Project OSLO and Office Graph and Killer App Zula clearly gets the idea of mobile oriented collaboration.

The Warptest POV

I’m a happy user of both Google+ and Windows 8 and I know I have more to learn about both of them. Both have enormous potential.

Should Microsoft and Google be continually reevaluating the UX, ensuring the features deliver the maximum to users? Yes. Do they need to refine the marketing being done to increase consumer understanding of use cases and reasons for adopting these? For sure.

One more thing that Windows 8 and Google+ have in common? If you aren’t using them, you should be (and if you need help to get started then get in touch).

Last week I posted the link to the Techcrunch article “” as it referred to various company’s efforts to provide comprehensive testing coverage for Android; this involves testing on a variety of handsets and tablets.


Many of you know that I work in the field of testing and more and more frequently the projects involve mobile platforms.

There I was innocently thinking “How nice, finally Techcrunch is doing an article related to testing.” what I didn’t take into account (before my optimal caffeine dose) was the actual subject matter wasn’t purely testing, it was also related to the subject of Android Fragmentation.

Fragmented Android

Weekly “caffeine compatriot” and my Go-To Guy for all things Android, @Brassman75 posted an article on his Brassnet blog:

 I’m sick and tired of all this talk of Android “fragmentation”

Where he makes some strong points against the whole issue of fragmentation. I recommend reading this.

Warptest Perspectives

From my point of view the only failure Android has is a marketing or branding failure here; one man’s fragmentation is another man’s flexibility.

Android as a mobile OS for Smartphone and Tablet may be on many devices of different configurations but this isn’t necessarily a negative.

If you are set on owning and using an Android device then there is almost certainly a device to suit your specific requirements. The official Android site allows you to browse and compare here.


The real questions remain, what is Android doing to counter this negative perception, where is it coming from and will Android continue to just let the OS sell itself?