LinkedIn Has Everything Going For It, Except …
Is livestreaming a major missing feature from LinkedIn?
Until now, Microsoft has not ventured seriously into the livestreaming niche, allowing big guns like YouTube & Facebook to dominate unrestricted streaming and Twitter’s Periscope to compete over mobile.
Since Microsoft had no meaningful social platform of their own (until the acquisition of LinkedIn) and with the death-by-degrees of Windows 10 Mobile .. to be replaced by a new, unknown, no-deadline mobile strategy, it was hard for Microsoft to leverage the need for streaming.
Why Does LinkedIn Need Livestreaming?
LinkedIn has a fight on its hands as Facebook invades the job networking / search niche. Facebook doesn’t waste time, they leverage their tools for personal users, then pages and or groups.
You can be sure the full suite of Facebook tools will be available to job seekers or companies looking to find top flight candidates.
What could be better than seeing how a candidate handles live engagement by streaming their professional interests. This is infinitely better than a static resume, (searchable) LinkedIn profile or seeing a candidate’s engagement in groups. Recruiters get to observe speech patterns, passion, body language and introversion levels.
Job seekers benefit by being able to leverage this tool to fully promote themselves. A smart candidate will build a strategy for ensuring what they livestream will be polished, professional and relevant.
The Warptest POV
Job hunting is about using every advantage to stand-out and be noticed for your skills, knowledge and personality. To show recruiters that you are a good fit for the role they are looking to fill. So why doesn’t LinkedIn have livestreaming to allow you to do just that?
Right now, Microsoft has the technology but needs to integrate it into LinkedIn. Maybe they don’t see the value or maybe this should be a Premium feature. Where is this technology? Gaming and Social. Microsoft acquired social livestreaming company, Beam in August of 2016 and it’s now ported to Xbox as MIXER. Mixer is live game-streaming for Xbox and a cross-platform app.
Meanwhile since I started writing this, Microsoft and LinkedIn announced the integration of Word as the Resume Assistant, as predicted in the Warptest POV here, back in June 2016.
Should Redmond decide to take the Mixer technology and port it to LinkedIn (or Office and several other Microsoft platforms or technologies), then imagine applying for a job in real-time by livestreaming. What else can they bring to the pot? Bundle this in Skype with social integration or integration with Office 365’s Stream and you have a serious killer app. Stream isn’t just your company YouTube, videos you upload provide searchable speech-to-text captioning and facial recognition of people in your video. The livestreams you record can be saved thru Stream into your OneDrive. Shared thru Stream and turned into searchable video experiences.
Microsoft has the technology, all they need to do is find a way to bring it together and LinkedIn will compete on an even playing field with Facebook. Are you ready to stream your next job application?