Windows Mobile Is Not Dead It’s Just Sleeping?
News and bloggers are gleefully reporting the death of Windows Mobile .. again.
In fact, Microsoft just announced end of support for Windows Phone 8.1, the version supplanted by Windows 10 Mobile.
This is not to say that Microsoft has not repeatedly managed to do a remarkably poor job of marketing the platform and their own flagship devices. Nor were Microsoft able to evangelize to the developer community to entice the same adoption as IOS or Android.
Microsoft has addressed the issue of app parity in the Windows Mobile ecosystem with the combination of the IOS Bridge to UWP, UWP apps themselves and Project Centennial to convert old-style Windows apps to UWP, there is still life in the brand. Redmond still needs to forcefully encourage as many apps as possible to build UWP versions.
As it stands, many Windows Mobile owners feel the benign neglect stemming from Redmond is a way of parting from the past of the OS while developing the rumored Surface Mobile Device;
The Surface “Phone” has been rumored to be designed for running full-blown 64 bit Windows apps; a phab form factor or the implementation of a patent for a foldable screen device that opens from phone to tablet seamlessly. One thing we know for certain, this device will maximize the full potential of Microsoft’s CShell for Windows 10.
Many believe the device is being held-back by a waiting game for the right ARM-64 processor and GPU combined with the latest alleged leak that the Surface Mobile Device will be an AR / VR/ MR supporting device… a Hololens Phone. This rumor is propped up by the allegation that brain-behind the Hololens, Alex Kipman is leading the charge to deliver this device, even though the head of Microsoft Devices is still Panos Panay.
One thing is for sure, Microsoft needs to get this right in terms of design, materials, feature set, spec, delivery and especially marketing.
Marketing this atop of the history of Microsoft’s mobile strategy requires radical strategy. Before all you ace tech reporters and bloggers dig Windows Mobile’s grave, check the facts and save us your hot air.
The mobile markets are ripe for a change. Go big or go home Satya.