Foursquare Pilgrim SDK Launched…
Dennis Crowley and the team at Foursquare launched Foursquare Pilgrim SDK a few weeks ago. The SDK grants app developers the ability to integrate the location powerhouse’s technology directly into their app.
What more do you need to know than that? In a week where Mobile World Congress failed to wow us, Foursquare did what they have done several times in the past. They went into stealth mode and demonstrated why they own the location app & data markets.
Who Is Foursquare?
The company started out competing for social location and recommendations, gamifying their app with check-ins garnering badges, leaderboards and mayorships of venues.
When the location market seemed tapped out, they split their app in two: Swarm for the check-ins and Foursquare for venue recommendations.
As Foursquare iterated into the commercial market, it became apparent that they had leveraged the big data behind their apps into the biggest consumer behavior database on the planet. Companies like Microsoft were interested in investing which sent Yahoo looking for competitive locational search and recommendation with Yelp.
Foursquare launched their API and now Pilgrim SDK enables apps to create personalized user experiences based on actionable location intelligence from within the app.
- Personalized experiences
- Tailored recommendations to their tastes
- On their arrival to your physical location they can receive a curate list of recommendations thru your app
Drive foot traffic to brick and mortar locations
A couple of weeks after I participated in a thread on Facebook where journalist Mike Butcher questioned the future of Foursquare. Foursquare CEO, Dennis Crowley owned the conversation with some winning stats. Then several days ago Entrepreneur magazine posted, After Years of Challenges, Foursquare Has Found its Purpose — and Profits. Proof of the pudding methinks.
The Warptest POV
Foursquare have repeatedly lulled the tech bloggers and journalists into thinking they were done and then dropped the hammer on something new. Foursquare Pilgrim SDK brings everything that is great about their technology into your apps.
Prediction: we are going to see more big apps providing this kind of embedded / integrated solution.
Where are location apps going next? In the past I’ve posted about Foursquare and where I expected them to go. Here is my latest brainstorm on the subject:
Anyway, congratulations to Dennis Crowley and the whole Foursquare team. It might be time to start using Swarm and Foursquare apps again.
If you are a developer then you definitely want to have a look at the Foursquare Pilgrim SDK.
Where do you think location apps are going next?
Also published on Medium.