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LinkedIn Is Getting Microsoft Super-powers

LinkedIn Is Getting Microsoft Super-powers

LinkedIn and Microsoft, That’s Right.

LinkedIn just accepted a hefty $26.2 Billion from Microsoft for their acquisition. This has left techies, bloggers and astounded and scrambling to understand what just happened.

How much?!??

;

What Is LinkedIn?

All you have to do is jump over to LinkedIn’s About page:

LinkedIn - About Page

Nutshell, Microsoft just acquired “the world’s largest professional network with more than 433 million members in 200 countries.”

Start from the data, connections and analytics available. Now think about your connections. It doesn’t take much imagination to see the value of this kind of big data set. Do the math, how much Microsoft paid against the number of users…

What will Microsoft do with LinkedIn? We can expect UX refinements in iterations but not a sudden drastic change. Will LinkedIn end up with New Windows UI? Probably down the line.

LinkedIn is all about connections, networking and building relationships within the network. It’s about professional development for workers and sourcing for the employer. LinkedIn lets us build better profiles, in some ways replacing the conventional resume and references but more than that, it allows discovery. Discovery of potential job prospects and potential recruitment candidates.

Many people have faulted LinkedIn for their UI / UX choice but there are a few other big issues: –

  1. Discovery and ranking: how does LinkedIn actually improve your chances of discovery? There are different things you need to do to ensure a complete profile. In addition, you cannot neglect your profile nor fail to interact.
  2. Job suggestions: the algorithm behind this doesn’t learn from choices and often offers many false positives.
  3. Interaction: LinkedIn sends a slew of emails, and the more groups etc you participate in, the more email you have to wade thru.
  4. Groups: LinkedIn groups should be incredible but the groups are the successor to online forums and have not solved the problem of recurring discussions instead of a continued thread.

The Warptest POV

Satya Nadella has a vision, a mission statement for Microsoft. To empower each person… to do more. Microsoft is about productivity and collaboration and they have gone full-bore into cross-platform and open source.

Microsoft BUILD 2016 was where we saw much of this vision come together and it is not hard to see how this will be applied to LinkedIn:

  1. Metro New Windows UI: LinkedIn will iterate to a flat UI like the rest of Microsoft. Not overnight.
  2. Office 365: this is a no-brainer. Business Insider shows Satya Nadella’s letter regarding the LinkedIn acquisition and he makes clear reference to tighter productivity integration. Will we see “build a Word resume from your LinkedIn profile and save to OneDrive”? This, in-app use of templates and more Office 365 goodness can be expected.
  3. Cortana: as Cortana continues to evolve, acquire an increased skillset and integrate with more apps, we can expect to see Cortana integrate with LinkedIn.
  4. Bots: Microsoft launched their Bot Framework and this may offer a better solution to job suggestions, discovery and excess emails.
  5. Bing: Microsoft has integrated Bing with several other external platforms including Siri & Facebook (in the past). Logical and somewhat obvious.
  6. Office Graph: Office Graph and Delve make intelligent discovery seamless within Office 365. This will amp up job and candidate discovery.

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This doesn’t even factor in Microsoft location or ad services.

So Microsoft has the biggest dataset of professional connections in the world, new companies, who is looking for work, who wants to source the best candidates and the trending discussions in groups of different high profile jobs. This is all actionable intelligence for the biggest company selling Enterprise and Consumer IT solutions.
 
Now bring AI, bots frameworks, analytics and search-discovery to bear along with the most powerful productivity suite in the world.
Get ready for a better LinkedIn. I know I am.
 
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