Deadpool Has A Lot To Teach Us About Startup Management
Yes, Deadpool. The hit NSFW superhero movie from Marvel. Actually, much of the incredible success of the movie is due to these 10 secret tips.
Pay attention because these habits need to be learned, internalized and applied. Superhero startup management here we go…
If you haven’t seen the movie and don’t want certain parts spoilt for you then turn back now.
The 10 Successful Startup Habits of Deadpool:
- To quote the merc with a mouth, “Maximum Effort”. A successful product will not invent, build and launch itself. Get ready to work hard.
- Compromise can be the most R-Rated phrase you’ll hear. There was major pressure to tone down the movie but the cast and crew stuck to their guns. When people tell you to compromise, ask yourself if this matches your vision or product values.
- Break the 4th wall. Deadpool is notorious for his often hilarious conversations thru the 4th wall. In your case this is all about knowing what your customer expectations are.
- Testing, testing, testing. Our hero starts off in a white hooded romper, moves to spandex and chooses “Deadpool” over “Captain Deadpool”. Whether A/B, beta or product testing, it’s crucial to apply the results to building your best product. TESTING = SUCCESS.
- Give your fans what they want. The movie delivered everything the fans wanted and they loved the movie for it.
- Superhero team-ups rock! Deadpool encounters Colossus & Negasonic Teenage Warhead of the X-Men and later asks for their help. You can’t do everything yourself. Get help when you need it.
- Have a plan. Eat, breath and live it. Our hero wants payback from Ajax for his disfigurement and various other evil acts. He hunts his way up the bad guy food-chain with an enviable clarity and purity of purpose. Build your roadmap for delivering your product. It may change on the way but can you implement as decisively as Deadpool?
- Count your bullets. One of the two big fight scenes in the movie sees Deadpool with only twelve bullets and counting down as he goes. In your case, resources. Plan how you are going to use your resources and expect the unexpected.
Branding. Is your product branded in a distinct manner? Deadpool chooses a red costume,” … so the bad guys can’t see him bleed”. Also the product marketing for the movie was almost too much with special clips for Australia Day (for Wolverine star, Hugh Jackman), Valentine’s Day, post-production clips and an ingenious billboard emoji ad. How will your product stand out?
- Own your mistakes. Wolverine (X-Men Origins) gave us a different Deadpool and it was awful. The new movie had several jokes mocking the earlier interpretation.
The Warptest POV
The merc with a mouth has a lot to teach us, if we are willing to listen and learn. Remember though, this is R-Rated so choose carefully who to see this with.
Make sure you have a pen and paper to take notes for your startup because it’s not every day you encounter a guru / sensei / ninja of startup wisdom like Deadpool:
If you catch anymore Startup tips from Deadpool, I’d love to read about it in the comments.
(Disclaimer: no mercs, super-villains or henchmen were harmed in any way while writing this post.)