Windows Phone. Reports of its demise …
… regardless of “Windows Phone is Dead” trollgasms, the only thing that seems to be dead is the concept of solid journalism.
The Road So Far…
A couple of weeks ago rumors of Microsoft rebranding Lumia came out. Long overdue but still just a rumor. The association between the Lumia brand, the Nokia acquisition and its negative consequences for Microsoft should have made this a top priority months ago.
The origin for all this seems to have been the rumored launch of the Lumia 650 and it allegedly being the last Lumia phone. It seems the sloth-like, the indolent and those who simply didn’t care read the headline and couldn’t be arsed to look any further.
Last week Windows Central reported the revenue numbers for Windows Phone as part of a post on Viewing Windows Phone in its Proper Context again we saw a slew of posts proclaiming the death of Windows Phone.
One of the “favorites” doing the rounds is Forbes post on Ruthless Microsoft’s Smart Decision To Kill Windows Phone. If you can find a link to any announcement from Microsoft in this post, if you can find one verifiable fact then I’d love to see it. This is a speculation post based on unconfirmed rumors spun out of more rumors. Not even a “We reached out to Microsoft for a comment…”
Other rumors being ignored by many of these gleeful posts (but not all) are that this is not just rebranding but that Redmond’s Windows Phone will be rebuilt as a Surface Phone. During this interview the hints were there to be heard from Chris Capossela, Microsoft CMO.
Akin to Mark Twain, Kenny from South Park or Bill Murray in Groundhog Day, Windows Phone is frequently reported dead when it simply isn’t so. Why is that?
The Warptest POV
Windows Phone has died more deaths than even Tom Cruise in Edge of Tomorrow and yet each time it bounces back from its reported demise.
Nutshell, these are incredibly well made phones, with a kick-ass OS and as I’ve stated repeatedly, with Universal Apps the world is their oyster. Microsoft clearly has a mobile strategy and it being multi-pronged doesn’t exclude Windows Phone. The first steps to the next evolution of Windows Phone are already there in Windows 10 Phones like the 950 or 950XL with Continuum, Hello and other features, if you actually look.
Imagine a market where these phones and features were never designed less realized, because the market listened to the trolls. This is a market that lost stimulus to innovate and compete. Why would you encourage that?
Be assured, Windows Phone may not be a Lumia, it may be a hybrid device made to be a phone but also to run 32 Bit apps (unconfirmed rumor) and it may be designed to emulate the Surface design but there will be a reimagined Windows Phone later this year.
If Microsoft designs, builds and markets this device right, it will be a device that does things no other device can do.
So my advice is don’t dismiss Windows Phone, it’s a name for a class of devices. Dismiss the trolls and go see for yourself. Most people who go hands on for the first time are simply impressed.
Microsoft, time to bring you’re A game.