Microsoft You Know I Have Special Place In My Heart For You…
But it’s time for me to tell you something you really need to hear…
You know what awesomeness is, you know what innovation is and you even know what the consumers want…
But you need to keep up and not just keep up but accelerate and outstrip the competition.
This week is MWC (Mobile World Congress) and let’s be honest, everyone and their cousin are going to be breaking out new tech.
I hope, I really hope that you’ve been attentive and stealthy. That you spent the last year creating killer wearable tech to compete with Google Glass, assorted OEM and the expected Apple Smartwatches.
The Warptest POV
Steve Ballmer proclaimed in his One Microsoft revamp of the company that,
“Going forward, our strategy will focus on creating a family of devices and services…”
If Microsoft is a real device oriented company (and with Surface, Xbox and Windows Phone have no doubt it is) then I can only assume that a smart market watcher at Microsoft pushed hard for a stealth Surface Wearable’s department to be created to make a product that competes now in this market.
I’ve spoken about Kinect everything integration in the past but a Microsoft wearable with New Windows UI that integrates with and supports Windows Phone or Xbox is something that needs to launch this week at MWC and not like Windows Phone arrive late to market and claw its way into the market after the fact.
So Microsoft like I said, you still have that special place in my heart but don’t disappoint me and show me, show all of us that you get the idea that…
Late innovation is no innovation at all.
To clarify, I don’t care if it’s a watch, glasses, a monocle or something else but get stuck in there and invade this market now, NOT in 2 years time.
Do you believe Microsoft will surprise us this week at MWC with Surface wearable tech?