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Microsoft Will Own Social On Smartphones With Socl

Microsoft Will Own Social On Smartphones With Socl

Microsoft Socl Went Mobile Yesterday…

…On Windows Phone, iOS and Android. I’ve written about the brainchild of Microsoft Fuse Labs in the past, discussing the ROI of another Social Network and how the Socl team has been implementing features that show a strong understanding of what Social is all about.

Recently, Socl merged with Kodu (the Microsoft Kids game creation platform for PC and Xbox) to allow Kodu game creators to share their games through Socl.

Socl Logo
Kodu screen

A Mobile App

Once again the Socl team shows an incredible grasp of the need to launch on iOS, Android and Windows Phone simultaneously to maximize the mobile user base. Whilst all stats show Windows Phone is the fastest growing mobile platform there is a long way to go in terms of raw market share.

  • The Android App is available on Google Play here.
  • The iOS App is available on the Apple App Store here.
  • I installed the Windows Phone App from here.

Socl’s browser web app look and feel translates nicely to your Smartphone and from all reports I’ve read the Socl team did a great job making the UI/UX homogenous across each platform.

The features for creating and consuming content within Socl and for sharing to other Social Networks seem to have weathered the migration to mobile app nicely.

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The Warptest POV

At this point you may be asking yourself why Microsoft are making the leap into Social on Smartphones, if at all. The real question is, what took so long?

With Google making Google+ the central product around which your account works (e.g. YouTube comments now requiring Google+ ) and the socialization of the web, productivity tools and other aspects of our work and personal online lives it’s no surprise that Microsoft have their own Social Network in Socl.

Prediction: within the year we are going to see integration of Skydrive and Office Web Apps with Socl. The ability to create, collaborate, video group chat and work together on Office documents and or Photos will make Socl a cross-platform force to be reckoned with; assuming that with the app available on iOS, Android and Windows Phone it’s simply a matter of maintaining the rollout of new features on each platform.

Whilst Google continues to restrict, inhibit and lock down users subject to platform, Microsoft shows no such fear. Clearly at Redmond they realize the value of cross-platform support.

As an early adopter who has remained with Socl I’m pleased and impressed by the mobile App and my hat is off to the Socl team. The app looks great and is a pleasure to use.

Are you ready to take Socl for a spin?


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