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Bing Evolution. Displaying Links Is Dead.

Bing Evolution. Displaying Links Is Dead.

Bing Announced A New Logo Today…

… Amongst other things. The logo is part of an overall evolution of the brand. You can read what Microsoft had to say about the logo redesign here.

Ubiquitous… Almost

… Bing like many other Microsoft products catches a lot of flak and I’m going to say it. It’s unjust and mostly the usual Microsoft trolls. Bing right now is the go-to search / discovery enabler for Yahoo and Siri. Yes that’s right, pick your jaw up from the ground, Siri has made Bing its default search engine.

Understandably with Microsoft’s investment in Facebook there was a strong connection between Bing and Facebook also.

You Are Missing The Point

Bing has never been about being just a search engine. It is an enabling technology for discovery. Search provides results but discovery
delivers relevant and useful content.

Bing is an organic part of Windows Phone including voice and visual translation; has Apps for iOS and Android , Bing is used in Windows 8 / Windows Phone Apps and in a variety of Apps for Bing Maps: –

In addition the Bing API allows developers to build their own solutions integrating the service. The service is transitioning to the Windows Azure Marketplace.

Those who believe the announcement today is simply a new look and logo are very much mistaken.

The Warptest POV

It’s plain if you take the time to look that Bing is going to deliver contextually relevant, useful and usable content off the web. A lot of thought has gone into how to deliver this content in an incredible UX.

One of the examples given in the official Bing blog post is results about people. Bing already incorporated Social content (access to the person’s Facebook or Twitter feed and Klout score) but now the content delivered is a holistic/aggregated profile and not just a series of links with images/videos slapped in a sidebar.

The New Bing People Search via Bing blog.

Bing promises more evolution with news of development of a cross-device AI/Avatar named for HALO AI, Cortana according to Mary Jo Foley on ZDNet this week.

If this is true then firstly I am glad someone at Microsoft reads my blog.

I discussed this concept in October 2011 “An Ode to Ms Dewey…” where I suggest Ms Dewey (a marketing simulation for Live Search) become a Search enabled Personal Assistant App.

Whether we get to see Cortana soon or not, the new evolution of Bing delivers on an incredible search/discovery experience.

Will you be taking it for a spin?

 
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