Embedding What Is It Good For?

Embedding, yeah that…

Today someone asked a question on Twitter that sparked my interest,
“What’s the point of Facebook’s new embed posts feature?”

embedding

One might ironically ask if I’m going to embed the question but for now, no. This got me thinking and I answered knowing they were a blogger that this feature allows portability of a conversation on FB into a blog post related to that subject.

Until Now…

… I used screen captures and pasted the jpeg into the post but there are a couple of issues with this: -

  • This is static, even if the conversation progresses the image remains the same.
  • This is a link directly to the conversation for whoever wants to participate: your blog now drives traffic to your Facebook post.
  • Screen capture, cropping and resolution are an inaccurate, time consuming art.

Social .. Embedding

So are all Social Networks equal when it comes to embedding?

Embed feature

Yes

Yes

No

No

Yes

Location

NA

NA

Dynamic content

Yes

Yes

NA

NA

Yes

Conversations

Embed child to get 1 parent but you can’t embed a whole conversation

Embed contains a link that opens the conversation in the browser

NA

NA

No

Sharing

Sharing buttons in embed

Sharing buttons in embed

NA

NA

No

Fav / Like / +1

Counts displayed

Counts displayed

NA

NA

No

Media:

NA

NA

Photo

Twitter photo services embed, others link

No

NA

NA

Yes

YouTube

Yes

Yes

NA

NA

Yes

The Warptest POV

The chart above shows us that Twitter has the most open attitude to embedding tweets


— jonathanross (@jonathanross) August 22, 2013

sample Tweet from my Twitter account.

Followed by Facebook (personal profile and pages are the same) but come on Facebook, what about embedding photo posts?

Microsoft So.cl has embedding but the same menu has extensive Social sharing options too: Facebook, Twitter, Pinterest, Tumblr or email which more than make up for the limitations So.cl embedding has versus the competition.

Apparently neither Google+ nor LinkedIn are interested in allowing embedding. I can understand Google whose gated community attitude
is apparent in other places but LinkedIn?

What if I want to embed LinkedIn Profile somewhere or posts? Well for posts there is a simple workaround: LinkedIn allows you to post to Twitter. Embed the post you want from Twitter.

embedding linkedin

The one I didn’t mention is YouTube itself. YouTube has an option in the right-click menu of each video to receive the embed HTML and if you know your code you can edit this to suit your design/layout.

In a nutshell embedding is as useful as you want it to be and the only downside is if the embedded post / status etc is deleted or for some reason the URL changes you are going to end up with a gaping hole in your website where the embedded content sat.

So, are you going to start embedding?

 
Comments

Thanks, I never saw about that before…

Hi Jonathan,

I have been researching the question of how to bring my social media activities back to my website so visitors can see what I do elsewhere and to make my blog posts more dynamic. Google+ and LinkedIn have been the hardest to find an answer but I have found a way (of sorts). Here’s what I’ve come up with so far:

1. LinkedIn allows you to create and embed a profile badge which looks a bit like a hovercard. Here is the link for instructions – http://linkd.in/19Ueupj Not quite what I was after but it’s better than nothing.

2. Embed.ly is a powerful and free way to get code from just about anything (except LinkedIn posts). All you do is type in the URL and press enter then it churns out code that you can embed on any website/blog. I tried it with a Google+ post and it works only for the post and not for any following comments. http://embed.ly

3. Embedding Pinterest Boards – I found this article that explains how to do this which is great for a bit of extra visual oomph. http://bit.ly/196tI9W

3. RebelMouse is my favourite option (also free). you set up a site and bring all of your social media accounts to be back end. Once everything is set up RebelMouse goes to work to produce a continuous stream of everything you do in social media. They also provide you with a bookmarklet so you can also grab anything from the web that you find interesting. The best part is that you can embed the whole site onto your website so that you have a running commentary in real time right inside your website/blog. http://rebelmouse.com

Hope this helps, Karen.

Karen this is awesome. Thank you for adding such great input that totally enriches my post.

Ha! Thanks Jonathan, I don’t comment very often but when I do …. ;-). Anyway, I hope you and your readers find the info useful.

Well then really thank you. Your comments are gold :-)

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