Windows Phone Announcements Got Lost…
Repeat after me, “Opportunity!”
What Makes a Windows Phone A Business Phone?
After reading the live feed from the Nokia Lumia 1020 launch I ended up asking myself:
If I was the Product Manager for Windows Phone Business what would my feature list be?
This is what I came up with:
Firstly, excuse the handwriting. Some of the list fell by the wayside for a variety of reasons. As I wrote this my “requirements” were refined by focusing on the use cases: –
- Security: out of the box this phone needs to ensure that it isn’t the weakest link in accessing company data.
- Active Directory: a’ la Windows 8 “login” should have the option of using the user’s Windows Account login and password. Once you’re in the phone is connected to the company Active Directory.
- Remote Desktop: for the serious road warrior the phone has to have built in VPN and Remote Desktop / Remote Control.
- Exchange: this can’t just be OWA. Exchange needs to be a robust app with little in the way of functional compromise. The People and Calendar Live Tiles should reflect connection to the user’s Exchange account.
- Real Time / Social: Skype should be the Skype Business version with video conference calling and Yammer. Facebook, LinkedIn and Twitter should be freely available for the user.
- Apps: Should the user be able to download any Apps to their business phone? This should be an option for Company CIO’s to choose as policy but more important the company should be able to manage their own in-house App Store with preferred Apps available to enhance employee productivity on the phone.
- SharePoint: If you have a Windows Phone (even 7) you have Office and this already allows connectivity to SharePoint.
- CRM: Think business, think Dynamics. So yes, Dynamics integration with the People Live Tile, Exchange and Calendar or an App that ties it all together on the phone.
- Print to any Company / WiFi printer: self-explanatory.
The Warptest POV
The biggest challenge is going to be providing businesses with ROI for choosing Windows Phone but more specifically ensuring that just because the Phone is connected to the Company domain that the user can still maintain and access their personal profile without compromise. What’s best practice here? I wrangled with the idea, “It’s Windows (Phone) so just like on a PC make it easy to switch users and thus personal / corporate profile, data and Apps”. I’m still conflicted about the best way to do this; case in point:
The Windows Phone update that will provide these features will contain features that are not business exclusive too. Some users are not going to want the bloat of the business features so Microsoft pay attention here, make the update granular enough to allow existing users to select whether to add the business features or not.
I’ll say it one more time for the boffins at Redmond. This is a huge opportunity to seize a market share not fought over since the advent of Blackberry as the business phone.
Keep listening to your business users about what they need from their Smartphones and make it happen.
What features would make you choose Windows Phone over the competition for your business?