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The Key To Facebook Mobile Strategy Is…

The Key To Facebook Mobile Strategy Is…

Facebook was in the news again…

Yesterday Facebook was featured in two major stories:

Firstly the blogosphere went wild over the news that they are once again in advanced negotiations for the purchase of Israeli social traffic navigation startup Waze.

Waze Splash Screen

Secondly they announced new features being added to Facebook Home on Android and hitting 1 million downloads.

Yes there is a connection…

It hasn’t taken that long a time for Facebook Home to get to their 1 million downloads but not everyone is pleased to have Facebook takeover the start screen of their Smartphone. For those not clued in Facebook Home is just that, a Facebook Start Screen when you turn on your Smartphone. Right now it’s on Android and Microsoft were fast to point out that Windows Phone did this from the get-go anyhow.

Facebook Home Dev Blog

If they manages to acquire Waze they have an incredible and much needed popular App with a huge user base to build into the next iteration of Facebook Home.

The Missing Link

To truly realize the ROI of buying Waze it can’t just sit there; there needs to be some degree of intelligent automated behavior. Facebook Home needs to react to environmental changes in the physical world around the phone.

IFTTT Web

Zuck and team should be taking a long, hard look at Israeli Startup IFTTT who wrote the rulebook on this for web applications and Microsoft (specifically the Israel R&D division) who released an Android App called on{X} last year. This is a rule based App that detects a condition and responds with the appropriate rule running.

Faceb ook Home Secret Sauce

In Facebook Home’s case what’s needed would be something like this use case:

If Accelerometer or GPS detect motion > footspeed then activate Waze from Facebook Home.

Warptest POV

Whatever the truth is about Facebook acquiring Waze, I definitely wish Waze good luck and hope that Facebook realize that simply trying to dominate the Start Screen real estate on Smartphones is not a mobile strategy. It’s firing the first salvo.

What do you think Facebook will do on mobile next?

 
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