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Does the surface mean no more oems?

Does the surface mean no more oems?

Blinkered by a brand-name:

I find myself once again awed at the ability of some people to be blinded by the Microsoft brand. Many people are once again indulging in Redmond bashing over Microsoft’s Surface.

Thanks to YouTube poster Maherbars for the Frankenstein clip.

We are seeing comments and blog posts more focused on who invented tablets Apple or Microsoft and the subsequent “typical Redmond for copying Apple not innovating”.

I have one thing to say on this,

It doesn’t really matter where the concept came from Apple, Microsoft, Gene Roddenberry or Isaac Asimov. This is the milestone we stand at in terms of technological development and should be embraced.

Did Microsoft just burn every OEM bridge they had?

Microsoft went ahead and made the Surface themselves and apparently left their OEMs behind on this. I was watching last night commenting about the Windows Phone 8 news. They believed that Microsoft didn’t clue in the OEMs simply because they didn’t want leaks prior to the news. On one level you could say this holds true for the Surface on another this generated a frenzy of predictions online, all that was missing was for Microsoft to open a betting pool or have a competition with the person with best prediction could win a Surface.

I don’t believe Microsoft has trashed their relationship with their OEMs…

The Warptest prediction…

Microsoft knew that the Surface is a radical departure from everything they have done with the PC ecosystem until now and they decided to lead the way rather than pushing the OEMs to shoulder the risk of developing the first of these devices. This is sound leadership and will probably pay off in terms of seeing an inspired bunch of OEMs creating some amazing devices in the vein of Surface.

So if you are looking at the picture of the Surface and grinding your teeth remember this: –

  1. You are going to need those teeth unless you are a huge fan of eating apple sauce so count to ten.
  2. Remember when there is competition like this then the consumer always benefits.
  3. Steve Jobs nor Bill Gates gave us the first tablets …


image thanks to

I’m convinced that my next laptop like device will probably be the Windows 8 Surface and I would love it Microsoft if you’re reading this, if I could go hands on before that to blog about the experience.

How about you then?


Just like the Nexus One didn’t mean the end of other manufacturers for Android handsets, the Surface does not mean the end of other manufacturers for Windows tablets. Just like the N1 was a reference phone of how Google felt a phone should be – HW, UI, etc. – the Surface is Microsoft’s expression to PC and tablet OEMs of how thy feel a Windows 8 tablet should be built. I think that this will actually help expand the proverbial box that OEMs for Windows tend not to think outside of.

Indeed maybe we can get beyond innovation = “my new design is thinner, lighter and I use this radical material” to actual new concepts in design. I would like to have seen Microsoft announce Surface and Windows Phone 8 with Kinect integration at OS level .. maybe next year.

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